Digital Marketing

Digital Marketing

Digital Marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.

Workshop Plan Day wise

PAID DIGITAL MARKETING

Google AdWords

  • Fundamentals
  • Search marketing
  • Display marketing
  • Mobile (app) marketing
  • Video (YouTube) marketing
  • Shopping marketing

Facebook and Instagram Adverts

  • Page reach and followers
  • Post engagement
  • Traffic generation
  • Lead generation

LinkedIn Ads

  • Page profile reach and followers
  • Lead generation

Twitter Ads

  • Account reach and followers
  • Lead generation

Organic Digital Marketing

  • Google Analytics
  • Audience
  • Acquisition
  • Behaviour
  • Goals/Conversions

Content Marketing

  • Inbound content
  • Outbound content

Email Marketing

  • For small databases
  • For large database

Social Media Optimization

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Pinterest
  • Snapchat

Search Engine Optimization (SEO)

  • On-page
  • Off-page

Landing Page Optimization

  • Relevancy
  • Originality
  • Transparency
  • Navigation
Day 1 | Session 1 & 2

PAID DIGITAL MARKETING

Google AdWords

  • Fundamentals
  • Search marketing
  • Display marketing
  • Mobile (app) marketing
  • Video (YouTube) marketing
  • Shopping marketing

Facebook and Instagram Adverts

  • Page reach and followers
  • Post engagement
  • Traffic generation
  • Lead generation

LinkedIn Ads

  • Page profile reach and followers
  • Lead generation

Twitter Ads

  • Account reach and followers
  • Lead generation

Organic Digital Marketing

  • Google Analytics
  • Audience
  • Acquisition
  • Behaviour
  • Goals/Conversions
Day 2 | Session 1 & 2

Content Marketing

  • Inbound content
  • Outbound content

Email Marketing

  • For small databases
  • For large database

Social Media Optimization

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Pinterest
  • Snapchat

Search Engine Optimization (SEO)

  • On-page
  • Off-page

Landing Page Optimization

  • Relevancy
  • Originality
  • Transparency
  • Navigation

Project Details

  • A seminar hall/Class room with seating capacity of 100 students
  • One projector.
  • 2 Collar mike with sound system.
  • White board and marker.
  • Workshop coordinators(3-5)
  • Laptop charging points.
  • One laptop/PC to each group.
  • Acquaint yourself with practical knowledge.
  • Workshop taken by Exceptionally Qualified and Professional Trainers actively involved in Research & Development.
  • Learn your Area of Interest directly from Industry Experts.
  • Scales up your CV/ Resume in Technical while boosting your Logical Abilities.
  • Brings Confidence in you for Technical rounds of Interview.
  • Lifetime assistance on any of your projects.
  • A seminar hall/Class room with seating capacity of 100 students.
  • One projector.
  • 2 Collar mike with sound system.
  • White board and marker.
  • Workshop coordinators(3-5).
  • Laptop charging points.
  • One laptop/PC to each group.
  • Certificate of Participation
  • Certificate of Coordination
  • Certificate of Appreciation to College
  • Relevant Software.
  • Study Material (Soft Copy) FREE.
  • A TechieNest notepad

Videos

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